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Children of the ’90s, Rejoice: Zima is Officially Coming Back

By Brandon Friederich / Published on Wednesday, 16 May 2018 11:02 AM / Comments Off on Children of the ’90s, Rejoice: Zima is Officially Coming Back / 6 views

Before there was Smirnoff Ice or Mike’s Hard Lemonade, another oddball refreshment provided the world with a beer alternative: Zima. 

In the first iteration of what’s now referred to as a “cooler,” the Coors Brewing Company rolled out Zima Clearmalt in 1993 with an alcohol by volume percentage of up to 5.3. 

But just as many fads fade, Zima sales declined steadily until it was discontinued in 2008. However, MillerCoors has confirmed that “zomething different” is coming back for a limited time this summer after a successful relaunch last year.

Like so many great ’90s products, it was relentlessly peddled with a plethora of ultra-corny commercials throughout its entire existence. Relive some of Zima’s “greatest” hits below: 

Despite not being sold in the U.S. for nearly ten years, the internet hasn’t forgotten about Zima. On the contrary, people are really fucking psyched for its imminent return. 

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