Children of the ’90s, Rejoice: Zima is Officially Coming Back
Before there was Smirnoff Ice or Mike’s Hard Lemonade, another oddball refreshment provided the world with a beer alternative: Zima.
But just as many fads fade, Zima sales declined steadily until it was discontinued in 2008. However, MillerCoors has confirmed that “zomething different” is coming back for a limited time this summer after a successful relaunch last year.
Like so many great ’90s products, it was relentlessly peddled with a plethora of ultra-corny commercials throughout its entire existence. Relive some of Zima’s “greatest” hits below:
Despite not being sold in the U.S. for nearly ten years, the internet hasn’t forgotten about Zima. On the contrary, people are really fucking psyched for its imminent return.